Case Studies

Real results from real B2B SaaS companies. No fluff, just data.

B2B SaaS Homepage CVR: 3.2% → 5.0%

CRO

Challenge

Homepage converting below industry average. 68% of visitors missing the CTA due to banner blindness.

Approach

60-day sprint: 50+ session recordings, 14 A/B tests, behavioral analysis with Hotjar and VWO.

Results

+18% CVR lift · 11 failed tests, 3 winners · Qualified pipeline up significantly

APAC & EMEA Go-to-Market Launch

GTM

Challenge

Expanding from US-only to 4 new regions without a localized GTM playbook.

Approach

Region-specific ICP research, localized messaging, adapted sales motions per market.

Results

4 successful regional launches · Pipeline established in APAC and EMEA · Referral MQLs up 200%

20+ Hours/Week Saved with AI Workflows

Automation

Challenge

Manual lead enrichment taking 15-20 minutes per lead. Content distribution eating 45 minutes per publish.

Approach

Built automated pipelines with n8n and Make.com. GPT-4 as processing nodes for scoring and formatting.

Results

~20 hrs/week saved · $100/month total cost · Lead enrichment in under 2 minutes

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